It is a question every marketers wants to know – how is their social media marketing performing in the real world?
The partnership’s aim is to measure incremental store sales resulting from marketing campaigns run on Snapchat. Analysis of the impact of campaigns run on the social media site on in-store sales will help CPG advertisers both quantify and improve their ongoing marketing efforts.
At the same time as the partnership announcement, and to help illustrate the effectiveness of Snapchat campaigns, Oracle Data Cloud revealed the results of recent analysis of 12 CPG campaigns run on Snapchat and their effect on in-store sales.
According to the study, which involved cosmetic, personal care, beverage, cleaning and packaged food brand campaigns, 92% resulted in a positive lift in in-store sales. More…