5 Content Strategies for Boring Brands

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin

The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not….read more

By PATRICIA REDSICKER

Is Twitter a time-waste for brands?

Size does not always matter…..

 

Is it more important to have massive amounts of random followers or should Brands look at the value of influencers. A recent Forrester Research report found that Mass Influencers (MI) are the consumers that brands, authors and businesses need to court. The problem? MI’s are hard to find. Only about 16% of the total American online audience are considered Massive Influencer’s. To find these massively influential consumers, the Forrester report indicates that brands need to do a bit more monitoring of social networks and posts about their brand, they need to better segment consumers on their lists of followers and then they need to engage.  Read More….