Size does not always matter…..
Is it more important to have massive amounts of random followers or should Brands look at the value of influencers. A recent Forrester Research report found that Mass Influencers (MI) are the consumers that brands, authors and businesses need to court. The problem? MI’s are hard to find. Only about 16% of the total American online audience are considered Massive Influencer’s. To find these massively influential consumers, the Forrester report indicates that brands need to do a bit more monitoring of social networks and posts about their brand, they need to better segment consumers on their lists of followers and then they need to engage. Read More….