Cart abandonment rates lower for charities than other sectors

Charity websites have far lower rates of cart abandonment than those in other sectors, according to new research released by ecommerce platform provider Ve Interactive, along with higher rates of triggering transaction completion via email.

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Source: Biz Report

Here’s Why Consumers Can’t Get Enough of Brand Content

Instagram is by far the leader

Advertisers have something to celebrate: people are clicking on brand content so much that the rate of engagement is growing faster than brands are putting out new content.

According to new data from the firm Shareablee, in the first quarter of 2015 people engaged with brand content in the U.S. 52% more frequently than during the same time period last year. Read More

 

Source: Time

Instagram to Open Platform to All Advertisers This Fall

Jim Squires
Director of Market Operations
Instagram

Instagram plans to open up its platform to all advertisers this fall. Jim Squires, director of market operations at Instagram, spoke with eMarketer’s Debra Aho Williamson about how advertisers will be able to use Facebook data for targeting and how the ad buying process will change on Instagram. Read the interview here: 

 

Source: eMarketer

Study: Forget campaigns, get personal with Millennials

Have a great product for Millennial consumers? Forget the all-out television, radio, print and online campaigns. According to new data out from SDL the best way to reach and engage Millennials is to get personal and build a relationship. Read more »

THE TOP 10 FACEBOOK INSIGHTS AND TACTICS FOR AGILE MARKETING

Poke around your new Facebook Insights. Now, think of how you can use it to make actionable decisions about your campaigns.

“BUT GUYS, THERE ARE *SO* MANY DATA POINTS. I CAN’T POSSIBLY KNOW WHICH ONES I SHOULD ACTUALLY CARE ABOUT.”

That’s where the unfunnel comes in. Here are 10 ways to use Facebook Insights to optimize marketing campaigns, boost your web traffic, increase social engagement and drive results. This list will also help you determine which campaigns aren’t performing so you can stop wasting resources on tactics that aren’t converting. With these tips, we promise you won’t even miss the “People Talking about this” metric.

So let’s do this…

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Source: Joey Barker

Spruce Media On The State Of Facebook Advertising In The Fourth Quarter Of 2012

Facebook’s fourth-quarter earnings call is set for Jan. 30, but Facebook advertising solutions provider Spruce Media offered its early look at the state of advertising on the social network during the last three months of 2012, and the company was optimistic that the sector will continue to grow. Read More…

Source: AllFacebook

WHAT IS THE DELIVERABILITY OF FACEBOOK.COM EMAIL ADDRESSES?

Facebook has some very odd, inconsistent rules when filtering email, and unlike other mail server systems, it doesn’t seem to return any messages when things do or don’t bounce. Our advice for email marketers? For now, if someone tries to subscribe to your email list using a Facebook.com address, ask them for a second address just in case it doesn’t get through. Facebook’s rules seem inconsistent and there’s no way to tell whether or not your email was delivered or silently redirected into the ether.

See Test Results and read the full article

Source: What Counts