Holiday Shopping Is Chilly for ‘Buy’ Buttons at Twitter, Facebook and Pinterest

Ecommerce isn’t the same landscape for everyone. Mike Shields reports for The Wall Street Journal that a specific breed of aspirational, lifestyle retailers, such as trendy home decor or wedding-centric outlets, are driving massive shares of their traffic via Pinterest. But for the 10,000 largest retailers, on average only 4% of all traffic comes via social media. Social media companies are fighting to become important pit stops in the digital shopping funnel, but it’s not so easy. Related: Social buy buttons and direct commerce on social media have largely been a dud.

Source: Mike Shields: Wall Street Journal and Jason Del Ray <re/code>

Social Media Engagement With Brand Content Soared 52% Last Quarter

People engaged with U.S. brand content 52% more often in the first quarter of this year than they did a year ago, and their engagement is growing faster even than the rate at which brands are pumping content out, according to data on 100,000 brands from social-analytics firm Shareablee.

In all, people liked, shared, favorited or commented on brand content across Facebook, Instagram and Twitter nearly 13 billion times in the first quarter alone, and it was people’s engagement rates rather than brands putting out more content that drove most of that big increase.

On Twitter, average posts per brand rose 16%, but average “actions per brand,” such as favorites or retweets, rose at twice that rate – 32%. By far the biggest driver of increased engagement was Instagram, which saw brand fans rise 138%, posts per brand rise 21% and consumer engagement with brand content double to 1.9 million actions per brand – more than 20 times the rate of Twitter and nearly three times the rate of parent Facebook.

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Source: Ad Age

Facebook Promotion: Developing a “Like” Campaign

You have allocated  time, thought and budget to building your Facebook page.  The real work now begins. How do you get “likes”.  Some type of advertising or promotional and tracking efforts are necessary, you can incorporate Facebook’s most recent page changes. In additional to using multiple platforms to boost traffic from your website, twitter, linked-in and other social media sites, you can use Facebook’s platform.  Read More…

Source: Kailia Strong

How to Optimize Your eMail Marketing for Social Media Results

Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey.  As marketers find opportunities to build audiences, conversation and conversions with clever cross-promotion between the two mediums, e-mail and social media tactics are becoming increasingly popular and intertwined

Source: Mashable