IAB: Social media still has a lot of growing up to do

Social media still has a lot of growing up to do, say marketers from both agencies and client-side, of which 3 in 10 say they do not believe social media yet has an important role in the overall marketing function….

….The survey found that, currently, less than half (43%) of social campaigns were integrated into the wider marketing function and more than half of brands never measure social media ROI. Agencies, on the other hand were more likely to measure social ROI with 35% claiming to do so some of the time…..

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Source: BizReport

Here’s Why Consumers Can’t Get Enough of Brand Content

Instagram is by far the leader

Advertisers have something to celebrate: people are clicking on brand content so much that the rate of engagement is growing faster than brands are putting out new content.

According to new data from the firm Shareablee, in the first quarter of 2015 people engaged with brand content in the U.S. 52% more frequently than during the same time period last year. Read More

 

Source: Time

Social Media Engagement With Brand Content Soared 52% Last Quarter

People engaged with U.S. brand content 52% more often in the first quarter of this year than they did a year ago, and their engagement is growing faster even than the rate at which brands are pumping content out, according to data on 100,000 brands from social-analytics firm Shareablee.

In all, people liked, shared, favorited or commented on brand content across Facebook, Instagram and Twitter nearly 13 billion times in the first quarter alone, and it was people’s engagement rates rather than brands putting out more content that drove most of that big increase.

On Twitter, average posts per brand rose 16%, but average “actions per brand,” such as favorites or retweets, rose at twice that rate – 32%. By far the biggest driver of increased engagement was Instagram, which saw brand fans rise 138%, posts per brand rise 21% and consumer engagement with brand content double to 1.9 million actions per brand – more than 20 times the rate of Twitter and nearly three times the rate of parent Facebook.

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Source: Ad Age

Study: Forget campaigns, get personal with Millennials

Have a great product for Millennial consumers? Forget the all-out television, radio, print and online campaigns. According to new data out from SDL the best way to reach and engage Millennials is to get personal and build a relationship. Read more »

Facebook newsfeed CTRs overshadow other ad placements

Is there a difference in click-through rates between Facebook ads in the newsfeed and those placed at the right-hand side? Yes, a massive difference, according to recent insights provided by Adobe.

Adobe’s findings, released ahead of Facebook’s earnings announcement this Wednesday, reveal that newsfeed ads on the social network achieve 14 times the click-through rate of standard right-hand side ads. Furthermore, cost per clicks was comparable Read More…

Source: BizReport | Helen Legatt

BrightEdge: Twitter users share more often

Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet’s users are sharing links, buzz and branded information more often

First, the social networking details. According to Pew Research 65% of online adults in the US are active on social networking sites, with women forging the biggest social networking path. Younger consumers (under age 30) are also heavy socnetters, with 69% of younger females using social networks daily.

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Source: Biz Report

Affluent social media users loyal, not seeking discounts

Wealthy social media users aren’t following brands to get discounts and coupons. A new survey from The Affluence Collaborative found those who pull in serious salaries follow a brand on social media because they like it.

However, The Affluent Collaborative‘s survey, reported by eMarketer titled  Why Do Affluent Consumers Connect with Brands on Social Networks found that those earning higher salaries, over $200k a year or more, are more likely to follow a brand  on social media out of loyalty – a compliment to those brands.

Less than a third (29%) of those earning $500k or more followed a brand for deals and discounts instead citing “I love the brand and want to follow it” (52.%) as their main motivator...Read More

 

Source: Biz Report | Helen Leggatt

Facebook Insights Gets Real-Time Anaytics

Facebook has released extensive updates to its Insights tool, which provides publishers who use Facebook plugins with analytics on how content is performing. Now they can see those analytics in real time

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Source:  Mashable