Macallan’s Twitterific Scotch Tasting…

Source: posted on FaceBook on June 11 by BFGcom.com

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notcot in food+drink – 06.11.09 – 1 Notes

Macallan’s Twitterific Scotch Tasting…

Some of the most impressive content and marketing campaigns happen when there is a synergy between the online and offline worlds. Last night, Macallan brought an online/offline approach to the Twittersphere, with a scotch tasting event taking place at eighty one in New York City. Macallan brand ambassador Graeme Russell hosted the event that also featured food pairings and live Tweets all night with the #Macallan hashtag.

For those not attending the event in person, they were able to follow and take part in the tasting, virtually, via Twitter using the corresponding hashtag.

Read the entire article here: http://www.notcot.com/archives/2009/06/macallan_twitte.php