Snapchat to give advertisers info on how their campaigns impact in-store sales

It is a question every marketers wants to know – how is their social media marketing performing in the real world?

The partnership’s aim is to measure incremental store sales resulting from marketing campaigns run on Snapchat. Analysis of the impact of campaigns run on the social media site on in-store sales will help CPG advertisers both quantify and improve their ongoing marketing efforts.

At the same time as the partnership announcement, and to help illustrate the effectiveness of Snapchat campaigns, Oracle Data Cloud revealed the results of recent analysis of 12 CPG campaigns run on Snapchat and their effect on in-store sales.

According to the study, which involved cosmetic, personal care, beverage, cleaning and packaged food brand campaigns, 92% resulted in a positive lift in in-store sales. More…

 

Is Snapchat the Next Frontier for Marketers?

In what may be a first for the platform, a New York frozen yogurt chain is leveraging Snapchat for a promotion that presents users with a coupon that self-destructs within 10 seconds.

The idea came about when the chain — 16 Handles — noted that a lot of its young users were using their Snapchat handles to interact on social media. The program works like this: If you snap a pic of you or your friends at a 16Handles location tasting one of their flavors, you can send it to Love16Handles on Snapchat. In return, you’ll get a coupon for anywhere from 16% to 100% off on your purchase. You have 10 seconds to let the cashier scan the coupon, though. Read More….

Source: Todd Wasserman | Mashable