A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don’t, risk their messages being deleted by users or, worse still, losing that email subscriber altogether. Read More
Source: BizReport | Helen Leggatt
Email open rates rose to 23.8% in Q3 2011, representing 7.8% growth from 22% in Q3 2010 and 7.1% growth from 22.2% in Q2 2011, according to] \a December 2011 report from Epsilon and the Email Experience Council. Data from “Q3 2011 Email Trends and Benchmarks” indicates that click-through rates rose to 5.5% from 5.2% in Q2, but remain…..Read More
Source: Marketing Charts
As consumers become blinded to traditional ads and even sign-up boxes on websites, marketers are looking for new ways to capture email addresses to stay in contact. One expert says incentivizing things like newsletter sign-up areas and website registrations is one way to increase the number of email addresses in your queue and stay in contact with in-market consumers.
Half of U.S. consumers have made an in-store or telephone purchase after receiving a promotional e-mail, a recent study from digital marketing firm e-Dialog found. Overall, 57% of global consumers say they are more likely to buy a product in a store after receiving a marketing e-mail about it...read more....