A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.
Mobile use is increasing email open rates, according to a new study from marketing services company Epsilon, as more marketers develop mobile-optimized email creative and content.
A new report from email marketing firm BlueHornet highlights the necessity for marketers to optimize email for mobile. Those that don’t, risk their messages being deleted by users or, worse still, losing that email subscriber altogether. Read More
Source: BizReport | Helen Leggatt