Mobile Devices Accounting for Almost One-Third of Online Conversions Across Major Verticals

A study of 100 million “conversion events” across 4 major verticals (telecom, retail, auto, and travel) and multiple devices – including mobile phones, desktop computers, and tablets – reveals that 31% of said conversions took place on a mobile device. The study, conducted by AOL in conjunction with the University of Virginia School of Engineering and Applied Sciences (SEAS), also finds that 65% of mobile conversions took place on a tablet.
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Source: MarketingCharts

Fiksu: 21% rise in cost to acquire new loyal mobile app user

The number of new mobile devices being used at the end of last year, both Android and iOS, resulted in millions of new downloads in December. Christmas Day 2012 saw a record 17.4 million iOS and Android device activations, two and a half times more than Christmas Day 2011. That, in turn, has pushed up the cost to acquire a new loyal user*, found Fiksu.

The firm’s index, which tracks this cost, shows a 21% rise in December, 2012, up 29 cents, bringing the acquisition cost to $1.67 up from $1.38 in November, 2012. Read more…

Source: BizReport | Helen Leggatt