Fiksu: 21% rise in cost to acquire new loyal mobile app user

The number of new mobile devices being used at the end of last year, both Android and iOS, resulted in millions of new downloads in December. Christmas Day 2012 saw a record 17.4 million iOS and Android device activations, two and a half times more than Christmas Day 2011. That, in turn, has pushed up the cost to acquire a new loyal user*, found Fiksu.

The firm’s index, which tracks this cost, shows a 21% rise in December, 2012, up 29 cents, bringing the acquisition cost to $1.67 up from $1.38 in November, 2012. Read more…

Source: BizReport | Helen Leggatt

Say Hello to Screens that Say Hello

New Yorkers who commuted through New York’s Penn Station last month may have noticed something a bit unusual: digital screens greeting passersby by name, offering customized video based on their preferences…..connecting via a mobile app …delivered custom tailored mobile video..

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Source: Erik Sass | Digital Outsider