Holiday Shopping Is Chilly for ‘Buy’ Buttons at Twitter, Facebook and Pinterest

Ecommerce isn’t the same landscape for everyone. Mike Shields reports for The Wall Street Journal that a specific breed of aspirational, lifestyle retailers, such as trendy home decor or wedding-centric outlets, are driving massive shares of their traffic via Pinterest. But for the 10,000 largest retailers, on average only 4% of all traffic comes via social media. Social media companies are fighting to become important pit stops in the digital shopping funnel, but it’s not so easy. Related: Social buy buttons and direct commerce on social media have largely been a dud.

Source: Mike Shields: Wall Street Journal and Jason Del Ray <re/code>

Instagram to Open Platform to All Advertisers This Fall

Jim Squires
Director of Market Operations
Instagram

Instagram plans to open up its platform to all advertisers this fall. Jim Squires, director of market operations at Instagram, spoke with eMarketer’s Debra Aho Williamson about how advertisers will be able to use Facebook data for targeting and how the ad buying process will change on Instagram. Read the interview here: 

 

Source: eMarketer

US Email Open and Click Rates, by Hour Scheduled, in 2013

 

Mailer Mailer has released its latest annual “Email Marketing Metrics Report” analyzing data from almost 1.2 billion opt-in newsletters. While the topic of timing seems to often inspire debate as to its usefulness (and should always be based on an individual list’s performance), it’s certainly interesting to look at general trends based off a large sample.  Before getting to the results, a couple of quick notes on methodology: Read More…

Source: Marketing Charts

Facebook Insights Gets Real-Time Anaytics

Facebook has released extensive updates to its Insights tool, which provides publishers who use Facebook plugins with analytics on how content is performing. Now they can see those analytics in real time

Read More…

Source:  Mashable

Everything You Ever Wanted to Know About The Blogosphere in One Handy Diagram

http://thenextweb.com/socialmedia/2010/02/23/wanted-blogospher-handy-diagram/

Interesting facts via this wonderful infographic from Intact:

  • 133,000,000 million blogs
  • 35% of Journalists are now Bloggers
  • 48% of Bloggers are in the US
  • 66% of bloggers are males
  • 1/4 earn $100k+ a year
  • Aside from “personal musings”, technology bloggers are the most prominent
  • 75% of bloggers are college graduates
  Via: Intac
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Based in London, Zee is Editor in Chief of The Next Web.Follow him on Twitter and Facebook.

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