…..Even though the adoption of SWYN has more than doubled over the past year or so, it still trails the adoption rate of FTAF, which some industry insiders have already declared “dead.” FTAF usage stands at 44%, down from 48% last year. At the current rate, it will be another 12 to 18 months before SWYN adoption overtakes FTAF.
Source: Chad White | eMail Insider
Your landing page is the first visual introduction to your brand and it should bring a positive experience to the user. You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you sending those visitors once they click? Here is a short of best practices.…
Source: PPC Hero | Erin
What are Facebook Groups? According to Facebook, groups are “for members of groups to connect, share and even collaborate on a given topic or idea”. While the company continues to make a distinction between groups and Facebook Pages, we see these products eventually merging over time.
What are Facebook Pages? In contrast to Facebook groups, which are focused on organizing around topics or ideas, Facebook Pages “allow entities such as public figures and organizations to broadcast information to their fans.” Facebook’s latest explanation of Pages describes them as “a public profile that enables you to share your business and products with Facebook users.”
Source: AllFacebook.com
