TV ‘less and less relevant’, says Bacardi marketing boss as brand trials programmatic


Bacardi is set to distance itself from TV-led advertising with the drinks firms suggested some of its brands may shift their entire budget to social and digital marketing as it looks to target the younger market.

Global chief marketing office Dima Ivanov refused to completely rule out further TV advertising but said he “sits in the camp” of those who believe the medium has had its day.

“I would agree with that [that TV has become less relevant] and it is proven by the fact how much time the younger generation spend watching any TV program,” he told Mumbrella. Read More….

Source: Mumbrella

Perception Vs. Reality: SWYN Adoption

…..Even though the adoption of SWYN has more than doubled over the past year or so, it still trails the adoption rate of FTAF, which some industry insiders have already declared “dead.” FTAF usage stands at 44%, down from 48% last year. At the current rate, it will be another 12 to 18 months before SWYN adoption overtakes FTAF.

read more….

Source:  Chad White | eMail Insider

Landing Pages Best Practices

Your landing page is the first visual introduction to your brand and it should bring a positive experience to the user. You spend the time to develop the right keyword list and write very targeted ads to help increase your traffic, click through rate and ultimately quality score. But that is only one piece of the equation – where are you sending those visitors once they click? Here is a short of best practices.

Source: PPC Hero | Erin

Facebook Page or Group: Which should you use?

What are Facebook Groups? According to Facebook, groups are “for members of groups to connect, share and even collaborate on a given topic or idea”. While the company continues to make a distinction between groups and Facebook Pages, we see these products eventually merging over time.

What are Facebook Pages? In contrast to Facebook groups, which are focused on organizing around topics or ideas, Facebook Pages “allow entities such as public figures and organizations to broadcast information to their fans.” Facebook’s latest explanation of Pages describes them as “a public profile that enables you to share your business and products with Facebook users.”


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