….We all know about CAN-SPAM. We all know about the necessity of working within the opted-in framework so that customers do not need to opt-out in order not to receive unwanted emails. But doing the minimum isn’t enough….
Source: Media Post |eMail Insider
Why is an influencer strategy so important?
- It can help drive your social media execution.
- It can be a core part of your search engine optimization strategy.
- Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field.
There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.
Source: Junta42 | Joe Pulizzi