Holiday Shopping Is Chilly for ‘Buy’ Buttons at Twitter, Facebook and Pinterest

Ecommerce isn’t the same landscape for everyone. Mike Shields reports for The Wall Street Journal that a specific breed of aspirational, lifestyle retailers, such as trendy home decor or wedding-centric outlets, are driving massive shares of their traffic via Pinterest. But for the 10,000 largest retailers, on average only 4% of all traffic comes via social media. Social media companies are fighting to become important pit stops in the digital shopping funnel, but it’s not so easy. Related: Social buy buttons and direct commerce on social media have largely been a dud.

Source: Mike Shields: Wall Street Journal and Jason Del Ray <re/code>

TV ‘less and less relevant’, says Bacardi marketing boss as brand trials programmatic

 

Bacardi is set to distance itself from TV-led advertising with the drinks firms suggested some of its brands may shift their entire budget to social and digital marketing as it looks to target the younger market.

Global chief marketing office Dima Ivanov refused to completely rule out further TV advertising but said he “sits in the camp” of those who believe the medium has had its day.

“I would agree with that [that TV has become less relevant] and it is proven by the fact how much time the younger generation spend watching any TV program,” he told Mumbrella. Read More….

Source: Mumbrella

Spruce Media On The State Of Facebook Advertising In The Fourth Quarter Of 2012

Facebook’s fourth-quarter earnings call is set for Jan. 30, but Facebook advertising solutions provider Spruce Media offered its early look at the state of advertising on the social network during the last three months of 2012, and the company was optimistic that the sector will continue to grow. Read More…

Source: AllFacebook

Social marketing goal is to get “Likes”

 

Marketers are increasing their social media budgets in a bid to get more fans to “Like” them, according to a new poll from Effie Worldwide and Mashable…Over a third (35%) of those polled cited attracting Facebook “Likes” as their main goal this year

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Source: Helen Leggatt

Facebook Insights Gets Real-Time Anaytics

Facebook has released extensive updates to its Insights tool, which provides publishers who use Facebook plugins with analytics on how content is performing. Now they can see those analytics in real time

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Source:  Mashable

The Current Disadvantages of Merging a Place With a Page on Facebook

With the launch of Places, Facebook began allowing businesses to merge their Page with a Place they’ve claimed. While there are some advantages for businesses focusing on generating foot traffic to a single physical location, merging has important disadvantages including lost functionality (at least for now). Here we’ll take a look two of the biggest problems with merged Places/Pages: an unfamiliar interface, and the inability to set the landing tab. Read More….

Source: by Josh Constine

Facebook Community Pages Are a Confusing Mess. Time To Fix Them

Dear Facebook: You’ve made a confusing mess with Community Pages. If you want businesses to invest in creating Facebook Pages, and to make Facebook a strong part of their online marketing, you need to make the rules clear, and stop changing them every five minutes.

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Source: B L Ochman |Adage