Want Better Email Conversion Rates? Try These 7 Tips.

Email marketing can deliver tremendous results when it is done correctly. It is one of the most effective forms of online marketing — and that isn’t going to change anytime soon.

Are your email campaigns performing as well as they could be?

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Related: 5 Do’s and Don’ts For Creating Effective Email Lists

Source: Entrepreneur March 19, 2015

 

US Email Open and Click Rates, by Hour Scheduled, in 2013

 

Mailer Mailer has released its latest annual “Email Marketing Metrics Report” analyzing data from almost 1.2 billion opt-in newsletters. While the topic of timing seems to often inspire debate as to its usefulness (and should always be based on an individual list’s performance), it’s certainly interesting to look at general trends based off a large sample.  Before getting to the results, a couple of quick notes on methodology: Read More…

Source: Marketing Charts

Brand Advocates Choose Email Over Social For Referrals

SocialTwist has released the results of a study that spanned 18 months, 119 social marketing campaigns, and 3.2 million participating consumers. Designed to see how consumers interacted with its social referral program and progressed to becoming advocates, the SocialTwist study unearths a few interesting results with potentially broad implications. Perhaps the most interesting of those is that among the consumers who became advocates (by referring products or services to friends), a majority 55.4% chose to use email as their sharing channel, with Facebook following (41.8%) and Twitter (2.6%) mostly ignored. Read More

Source: Marketing Charts

Small businesses counting on events for engagement

Small business people are taking a page from the big brand manual and investing in local events. That according to a new infographic released by Constant Contact which indicates about 40% of SMBs are hosting events, with most focusing on business to business events.

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Source: BizReport