Cart abandonment rates lower for charities than other sectors

Charity websites have far lower rates of cart abandonment than those in other sectors, according to new research released by ecommerce platform provider Ve Interactive, along with higher rates of triggering transaction completion via email.

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Source: Biz Report

Want Better Email Conversion Rates? Try These 7 Tips.

Email marketing can deliver tremendous results when it is done correctly. It is one of the most effective forms of online marketing — and that isn’t going to change anytime soon.

Are your email campaigns performing as well as they could be?

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Related: 5 Do’s and Don’ts For Creating Effective Email Lists

Source: Entrepreneur March 19, 2015


US Email Open and Click Rates, by Hour Scheduled, in 2013


Mailer Mailer has released its latest annual “Email Marketing Metrics Report” analyzing data from almost 1.2 billion opt-in newsletters. While the topic of timing seems to often inspire debate as to its usefulness (and should always be based on an individual list’s performance), it’s certainly interesting to look at general trends based off a large sample.  Before getting to the results, a couple of quick notes on methodology: Read More…

Source: Marketing Charts

Gmail Tabs: Early Analyses

Gmail’s recent switch to a promotions tab has generated a fair amount of buzz. Some researchers have taken an early look at what the changes have meant for email marketers, suggesting that they shouldn’t worry too much for now. Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source. Following are two perspectives on the change.

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Source: Marketing Charts

Email Subject Lines: Which Terms Work, and Which Don’t

Adestra has released [download page] its latest email subject line analysis report, looking at the keywords and phrases that fare best and worst across a number of sectors. With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email. This article contains a summary of highlights from the Adestra report, which is based on a random sample of more than 90,000 email campaigns, each with a minimum list size of 5,000, totaling more than 2 billion emails.

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Source: Marketing Vox