Brands: You have one minute to make a loyal customer

Good news for brands: In just over one minute (73 seconds) you can build loyalty from a customer. On the negative side, brands can also lose customer loyalty in the same amount of time. According to new data out from LivePerson 74% of US consumers are more likely to become a loyal brand buyer if they receive human assistance/input with questions and issues. Read More >….

Source: Kristina Knight|BizReport

Studies reveal consequences of ignoring consumers on social media

Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don’t bother to answer queries or complaints on social channels risk turning away consumers for good as new studies from Sitel and Conversocial reveal.  Read More…

Source: Biz Report