Companies are fiercely competing for millennial mindshare and it’s only the beginning. There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. They have a lot of influence over older generations and are trendsetters across all industries from fashion to food. Companies have been struggling connecting with this generation because many of the traditional methods of advertising have proven ineffective at capturing their attention. Furthermore, many companies believe in certain myths about millennials that are just plain inaccurate, including that they aren’t brand loyal.
1. They aren’t influenced at all by advertising.
Only 1% of millennials surveyed said that a compelling advertisement would make them trust a brand more. Millennials believe that advertising is all spin and not authentic. That’s why they use Tivo to skip commercials regularly and avoid banner advertisements on Facebook and various news websites.
Email marketing can deliver tremendous results when it is done correctly. It is one of the most effective forms of online marketing — and that isn’t going to change anytime soon.
Are your email campaigns performing as well as they could be?
Related: 5 Do’s and Don’ts For Creating Effective Email Lists
Source: Entrepreneur March 19, 2015
It’s not that email open rate isn’t important. It is! No one can redeem your email offers if they don’t open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). A high one, specifically.
Email open rates rose to 23.8% in Q3 2011, representing 7.8% growth from 22% in Q3 2010 and 7.1% growth from 22.2% in Q2 2011, according to] \a December 2011 report from Epsilon and the Email Experience Council. Data from “Q3 2011 Email Trends and Benchmarks” indicates that click-through rates rose to 5.5% from 5.2% in Q2, but remain…..Read More
Source: Marketing Charts
“Where should I put the unsubscribe link?” ” Should I use a pre-checked box to increase opt-ins?” “Should I sent email to the addresses we collected via business cards gathered at trade shows three years ago?” Let’s look at the pre-checked box for example….
Source: Loren McDonald
Contrary to popular belief, video didn’t kill the radio star, YouTube didn’t knock off TV and Twitter didn’t shut down blogging. However, in each case the steady advance of new technology definitely forced the incumbents to evolve…. “According to an eConsultancy study of 1,400 U.S. consumers, 42% said they prefer to receive ads for sales and specials via e-mail compared to just 3% who said the same for social-networking sites and 1% who preferred Twitter Read More…..
Source: Steve Rubel | Ad Age