CFS Direct Inc

11 Sure Fire Ways to Increase Email Click Through Rates

charlene025 — Thu, 12 Jan 2012 13:04:32 +0000

It’s not that email open rate isn’t important. It is! No one can redeem your email offers if they don’t open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). A high one, specifically.

Studies reveal consequences of ignoring consumers on social media

charlene025 — Thu, 12 Jan 2012 12:00:48 +0000

Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don’t bother to answer queries or complaints on social channels risk turning away consumers for good as new studies from Sitel and Conversocial reveal. Read More…

Source: Biz Report

How long does it usually take you to respond to a customer complaint made via a social channel?

charlene025 — Wed, 04 Jan 2012 19:59:31 +0000

Social customer service is alive and well, based on the results from this week’s poll, with 83% of respondents saying they answer customer complaints via social channels in less than six hours. At first these poll results surprised me – 83% under six hours was much higher than I expected. Though upon some reflection (realizing it is 2012), and how quickly negative customer feedback can spread across the web, (think United Breaks Guitars), these results actually sound appropriate and right in line with becoming a social business.

Source: Smart Blogs | Jeremy Victor

5 Content Strategies for Boring Brands

charlene025 — Thu, 29 Dec 2011 00:22:45 +0000

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin

The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not….read more

By PATRICIA REDSICKER

More B2B Marketers Embrace Social Media Efforts

charlene025 — Thu, 22 Dec 2011 00:08:40 +0000

Benefits include lead generation, awareness-building and thought leadership

More business-to-business companies are using social media as part of their marketing mix. Some have found that sites for professional networking, like LinkedIn, are an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways…

Q3 Email Open Rates Rise 8% Y-O-Y

charlene025 — Thu, 15 Dec 2011 13:16:32 +0000

Email open rates rose to 23.8% in Q3 2011, representing 7.8% growth from 22% in Q3 2010 and 7.1% growth from 22.2% in Q2 2011, according to] \a December 2011 report from Epsilon and the Email Experience Council. Data from “Q3 2011 Email Trends and Benchmarks” indicates that click-through rates rose to 5.5% from 5.2% in Q2, but remain…..Read More

Source: Marketing Charts

Email Marketing Company Adds Display to the Mix

charlene025 — Fri, 09 Dec 2011 03:29:54 +0000

Email marketing providers have spent the last two yearsincorporating social media and the mobile channel into their product line up. Now, one firm, LiveIntent, has turned its attention to another ad channel–display–with its new product, LiveIntent for Publishers, which extends premium display advertising inventory into email newsletters.

Thankful for that Online Sale? Or Just Thankful for Your Customer in General? Send an Email Saying So

charlene025 — Fri, 02 Dec 2011 03:41:26 +0000

Email marketing touch points range from the welcome email to the “getting-to-know you email” to a graduated series of messages when it appears as though the customer is getting ready to bolt.

In between categories two and three, there is the “thank you email”, not just for purchases but also for other occasions, writes Clickmail Marketing.