Snapchat to give advertisers info on how their campaigns impact in-store sales

It is a question every marketers wants to know – how is their social media marketing performing in the real world?

The partnership’s aim is to measure incremental store sales resulting from marketing campaigns run on Snapchat. Analysis of the impact of campaigns run on the social media site on in-store sales will help CPG advertisers both quantify and improve their ongoing marketing efforts.

At the same time as the partnership announcement, and to help illustrate the effectiveness of Snapchat campaigns, Oracle Data Cloud revealed the results of recent analysis of 12 CPG campaigns run on Snapchat and their effect on in-store sales.

According to the study, which involved cosmetic, personal care, beverage, cleaning and packaged food brand campaigns, 92% resulted in a positive lift in in-store sales. More…


Johnny Cupcakes Blends CRM Data With Social Intelligence

….In testing a few targeted email campaigns, such as an email that was sent to certain customers about a ‘midnight snack shirt’ that was only being sold at midnight, Johnny Cupcakes saw a 42% increase in click through rates, a 120% increase in conversion rates and a 141% increase in revenue per campaign…” read more

Source: AdExchanger

Fiksu: 21% rise in cost to acquire new loyal mobile app user

The number of new mobile devices being used at the end of last year, both Android and iOS, resulted in millions of new downloads in December. Christmas Day 2012 saw a record 17.4 million iOS and Android device activations, two and a half times more than Christmas Day 2011. That, in turn, has pushed up the cost to acquire a new loyal user*, found Fiksu.

The firm’s index, which tracks this cost, shows a 21% rise in December, 2012, up 29 cents, bringing the acquisition cost to $1.67 up from $1.38 in November, 2012. Read more…

Source: BizReport | Helen Leggatt

BizReport : Email Marketing : August 18, 2011

Simplicity is the word of the decade with many small businesses and yet many advertising platforms make campaign creation anything but simple. Especially in email marketing, simple creation tools are few and far between, and yet with consumers going mobile and accessing email constantly, it is more important than ever to get email ‘right’

From adding rich media to social sharing tools, today’s email campaign isn’t the same as the campaigns of five or ten years ago. Consumers still want specific content and yet that content must serve a purpose other than ‘selling’. I recently chatted with Mad Mimi’s Gary Levitt about trends in the email space.

Read more…

Source: Kristina Knight

53 Percent Of Execs Believe They Must Adopt Social Business Or Risk Falling Behind

The company Jive is releasing a study today. The study will reveal that Social Business is increasingly perceived as a strategic executive imperative in the enterprise, with 78 percent of the executives surveyed admitting that having a social strategy is critical to the future success of their businesses.

Specific findings include:

  • Sixty-­‐six percent of executives believe that social applications for business represent a fundamental shift in how work will get done.
  • Fifty-­‐three percent of executives believe they must adopt Social Business or risk falling behind.
  • 57 percent anticipate “increased revenue or sales” as a result of implementing a Social Business strategy.
  • Seventy percent of executives and 51 percent of millennials have downloaded at least 1 web-­‐based application for work use either on their mobile device or personal computer.
  • Fifty-eight percent of executives and 58 percent of millennials did not seek or receive permission from a systems administrator or an IT professional before downloading or using apps in the workplace.
  • Eighty-nine percent of executives, 88 percent of millennials and 76 percent of general knowledge workers believe that they and their teams would be more productive if they could dramatically reduce the time spent writing and reading emails.
Read More…
Source: Tech Crunch


A Legal Primer For Online Promotion

As more businesses and consumers take to the internet to find and promote products, questions about what is legal and not continue to arise. In some cases, it is the same question albeit posed by yet another unsuspecting consumer or business. In other situations, it is a matter of how an agency will enforce a new law. Following are three questions most often asked.

Can I get into trouble accepting money for promoting a product on my blog or conversely, compensating customer for their reviews?

read more…


Source: MarketingVox