Historically, about 21 email messages is the sweet spot for merchants to engage consumers and consumers to convert purchases during the holiday season. But, just sending any email isn’t the answer. There needs to be a rhyme and reason. Our expert offers advice..
Source: BizReport | Kristina Knight
It is a question every marketers wants to know – how is their social media marketing performing in the real world?
The partnership’s aim is to measure incremental store sales resulting from marketing campaigns run on Snapchat. Analysis of the impact of campaigns run on the social media site on in-store sales will help CPG advertisers both quantify and improve their ongoing marketing efforts.
At the same time as the partnership announcement, and to help illustrate the effectiveness of Snapchat campaigns, Oracle Data Cloud revealed the results of recent analysis of 12 CPG campaigns run on Snapchat and their effect on in-store sales.
According to the study, which involved cosmetic, personal care, beverage, cleaning and packaged food brand campaigns, 92% resulted in a positive lift in in-store sales. More…
….In testing a few targeted email campaigns, such as an email that was sent to certain customers about a ‘midnight snack shirt’ that was only being sold at midnight, Johnny Cupcakes saw a 42% increase in click through rates, a 120% increase in conversion rates and a 141% increase in revenue per campaign…” read more
The number of new mobile devices being used at the end of last year, both Android and iOS, resulted in millions of new downloads in December. Christmas Day 2012 saw a record 17.4 million iOS and Android device activations, two and a half times more than Christmas Day 2011. That, in turn, has pushed up the cost to acquire a new loyal user*, found Fiksu.
The firm’s index, which tracks this cost, shows a 21% rise in December, 2012, up 29 cents, bringing the acquisition cost to $1.67 up from $1.38 in November, 2012. Read more…
Source: BizReport | Helen Leggatt
Simplicity is the word of the decade with many small businesses and yet many advertising platforms make campaign creation anything but simple. Especially in email marketing, simple creation tools are few and far between, and yet with consumers going mobile and accessing email constantly, it is more important than ever to get email ‘right’
From adding rich media to social sharing tools, today’s email campaign isn’t the same as the campaigns of five or ten years ago. Consumers still want specific content and yet that content must serve a purpose other than ‘selling’. I recently chatted with Mad Mimi’s Gary Levitt about trends in the email space.
Source: Kristina Knight
When consumers figure out that a purchase at a retail store is like casting a vote against their own candidates, will it change their retail loyalties?
Source: About.com, Retail Industry Guide