Although they seem innocuous and fun, social networks can hold as many dangers as they hold old friends and new acquaintances. Many consumers aren’t taking the threat of social networks seriously, though, and the dangers aren’t only to consumer information.
Source: Biz Report
The company Jive is releasing a study today. The study will reveal that Social Business is increasingly perceived as a strategic executive imperative in the enterprise, with 78 percent of the executives surveyed admitting that having a social strategy is critical to the future success of their businesses.
Specific findings include:
Recent research suggests that brands on Facebook are missing out on the opportunity to collect email addresses from their Page fans. New technology developed by a partnership between Vitrue and MailChimp makes email collection via the social network easy.
Source: BizReport
Wealthy social media users aren’t following brands to get discounts and coupons. A new survey from The Affluence Collaborative found those who pull in serious salaries follow a brand on social media because they like it.
However, The Affluent Collaborative‘s survey, reported by eMarketer titled Why Do Affluent Consumers Connect with Brands on Social Networks found that those earning higher salaries, over $200k a year or more, are more likely to follow a brand on social media out of loyalty – a compliment to those brands.
Less than a third (29%) of those earning $500k or more followed a brand for deals and discounts instead citing “I love the brand and want to follow it” (52.%) as their main motivator...Read More
Social Media allows consumers to be genuine with you about your product or service, how and when do you respond when you get slammed. What’s your course of action….. read more Its not hard to spot a spammer or a troll, but do you delete them or humor them? Click Z wrote “Trolls are Inevitable; Here’s How to Deal With Them
Source: Biz Report | Helen Leggatt
Facebook has released extensive updates to its Insights tool, which provides publishers who use Facebook plugins with analytics on how content is performing. Now they can see those analytics in real time
Source: Mashable
The FTC and consumer watchdog groups are looking closely at how marketers of alcohol brands are having on Social Media. Unlike the general rule of TV, whereby 30 percent of the audience is under 21, social media is more challenging….
Size does not always matter…..
Is it more important to have massive amounts of random followers or should Brands look at the value of influencers. A recent Forrester Research report found that Mass Influencers (MI) are the consumers that brands, authors and businesses need to court. The problem? MI’s are hard to find. Only about 16% of the total American online audience are considered Massive Influencer’s. To find these massively influential consumers, the Forrester report indicates that brands need to do a bit more monitoring of social networks and posts about their brand, they need to better segment consumers on their lists of followers and then they need to engage. Read More….
