Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don’t bother to answer queries or complaints on social channels risk turning away consumers for good as new studies from Sitel and Conversocial reveal. Read More…
Source: Biz Report
More business-to-business companies are using social media as part of their marketing mix. Some have found that sites for professional networking, like LinkedIn, are an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways…
Source: eMarketer
Social media is now the main tool for the vast majority of charities and good causes for getting their message out, raising awareness and funds. All of the top 200 Forbes listed charities use at least one of the main social media platforms for their fund raising campaigns.
Source: The Blod Herald
New media expert: Most ‘social’ campaigns are really ‘anti-social’ You might have millions of Facebook fans and Twitter followers, but that doesn’t mean your social media campaigns are actually, you know, social. Read More
Source: Adweek
There are two things guaranteed to make a Facebook Fan’s finger hover over the ‘unlike’ button on a brand’s Page – sharing information they find uninteresting and posting too often – according to a new study from DDB Paris and OpinionWay.
Source:
BizReport : Social Marketing : September 20, 2011
Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a new report from Buddy Media. It is the latest of a series – a large, ever-expanding series – of data points offered up to the marketing industry about the best time to send a campaign.
Source: Marketing Vox
Upwards of half the American public are now interacting on social networks often, with most having a profile even if they don’t regularly post, tweet or share pictures and videos. Just how big is the social space getting? According to new data from Nielsen Americans spent more than 50 billion minutes in the social space in May 2011.
……Tumblr has tripled its audience from 2010 to 2011
……40% of social networkers access from mobile phones
……Consumers over age 55 are driving social media usage
Source: Biz Report
