Companies should consider their e-mail marketing campaigns as a complement to their social media efforts and each channel should be treated individually based on that audience’s needs. Where e-mail evokes trust, relevancy and familiarity, Facebook is about connections, self-expression and entertainment.
Source: Smart Blog on Social Media | Doris Nhan
Wealthy social media users aren’t following brands to get discounts and coupons. A new survey from The Affluence Collaborative found those who pull in serious salaries follow a brand on social media because they like it.
However, The Affluent Collaborative‘s survey, reported by eMarketer titled Why Do Affluent Consumers Connect with Brands on Social Networks found that those earning higher salaries, over $200k a year or more, are more likely to follow a brand on social media out of loyalty – a compliment to those brands.
Less than a third (29%) of those earning $500k or more followed a brand for deals and discounts instead citing “I love the brand and want to follow it” (52.%) as their main motivator...Read More
Marketers are increasing their social media budgets in a bid to get more fans to “Like” them, according to a new poll from Effie Worldwide and Mashable…Over a third (35%) of those polled cited attracting Facebook “Likes” as their main goal this year
Source: Helen Leggatt
Social media can be time consuming – engaging in real-time with consumers and creating content on social networks, blogs or platforms such as Twitter. Many businesses are tempted to outsource these tasks and recent research from SocialMedia Examiner shows outsourcing of social is on the rise
Source: BizReport
You have allocated time, thought and budget to building your Facebook page. The real work now begins. How do you get “likes”. Some type of advertising or promotional and tracking efforts are necessary, you can incorporate Facebook’s most recent page changes. In additional to using multiple platforms to boost traffic from your website, twitter, linked-in and other social media sites, you can use Facebook’s platform. Read More…
Source: Kailia Strong
Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey. As marketers find opportunities to build audiences, conversation and conversions with clever cross-promotion between the two mediums, e-mail and social media tactics are becoming increasingly popular and intertwined
Source: Mashable
Facebook has released extensive updates to its Insights tool, which provides publishers who use Facebook plugins with analytics on how content is performing. Now they can see those analytics in real time
Source: Mashable
Why is an influencer strategy so important?
There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.
Source: Junta42 | Joe Pulizzi
