More business-to-business companies are using social media as part of their marketing mix. Some have found that sites for professional networking, like LinkedIn, are an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways…
Source: eMarketer
Get ready to hear a lot more about Klout in the next few months. What is Klout? In basic terms, Klout measures your online influence and your ability to drive interaction on the web.
Sourece: Joe Pulizzi
There are two things guaranteed to make a Facebook Fan’s finger hover over the ‘unlike’ button on a brand’s Page – sharing information they find uninteresting and posting too often – according to a new study from DDB Paris and OpinionWay.
Source:
BizReport : Social Marketing : September 20, 2011
Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a new report from Buddy Media. It is the latest of a series – a large, ever-expanding series – of data points offered up to the marketing industry about the best time to send a campaign.
Source: Marketing Vox
Upwards of half the American public are now interacting on social networks often, with most having a profile even if they don’t regularly post, tweet or share pictures and videos. Just how big is the social space getting? According to new data from Nielsen Americans spent more than 50 billion minutes in the social space in May 2011.
……Tumblr has tripled its audience from 2010 to 2011
……40% of social networkers access from mobile phones
……Consumers over age 55 are driving social media usage
Source: Biz Report
Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet’s users are sharing links, buzz and branded information more often
First, the social networking details. According to Pew Research 65% of online adults in the US are active on social networking sites, with women forging the biggest social networking path. Younger consumers (under age 30) are also heavy socnetters, with 69% of younger females using social networks daily.
Source: Biz Report
The company Jive is releasing a study today. The study will reveal that Social Business is increasingly perceived as a strategic executive imperative in the enterprise, with 78 percent of the executives surveyed admitting that having a social strategy is critical to the future success of their businesses.
Specific findings include:
Companies should consider their e-mail marketing campaigns as a complement to their social media efforts and each channel should be treated individually based on that audience’s needs. Where e-mail evokes trust, relevancy and familiarity, Facebook is about connections, self-expression and entertainment.
Source: Smart Blog on Social Media | Doris Nhan
