BrightEdge: Twitter users share more often

Posted on September 1, 2011 by charlene025

Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet’s users are sharing links, buzz and branded information more often

First, the social networking details. According to Pew Research 65% of online adults in the US are active on social networking sites, with women forging the biggest social networking path. Younger consumers (under age 30) are also heavy socnetters, with 69% of younger females using social networks daily.

53 Percent Of Execs Believe They Must Adopt Social Business Or Risk Falling Behind

Posted on June 30, 2011 by charlene025

The company Jive is releasing a study today. The study will reveal that Social Business is increasingly perceived as a strategic executive imperative in the enterprise, with 78 percent of the executives surveyed admitting that having a social strategy is critical to the future success of their businesses.

Specific findings include:

Sixty-‐six percent of executives believe that social applications for business represent a fundamental shift in how work will get done.
Fifty-‐three percent of executives believe they must adopt Social Business or risk falling behind.
57 percent anticipate “increased revenue or sales” as a result of implementing a Social Business strategy.
Seventy percent of executives and 51 percent of millennials have downloaded at least 1 web-‐based application for work use either on their mobile device or personal computer.
Fifty-eight percent of executives and 58 percent of millennials did not seek or receive permission from a systems administrator or an IT professional before downloading or using apps in the workplace.
Eighty-nine percent of executives, 88 percent of millennials and 76 percent of general knowledge workers believe that they and their teams would be more productive if they could dramatically reduce the time spent writing and reading emails.

Facebook Promotion: Developing a “Like” Campaign

Posted on April 7, 2011 by charlene025

You have allocated time, thought and budget to building your Facebook page. The real work now begins. How do you get “likes”. Some type of advertising or promotional and tracking efforts are necessary, you can incorporate Facebook’s most recent page changes. In additional to using multiple platforms to boost traffic from your website, twitter, linked-in and other social media sites, you can use Facebook’s platform. Read More…

Source: Kailia Strong

Facebook Insights Gets Real-Time Anaytics

Posted on March 10, 2011 by charlene025

Facebook has released extensive updates to its Insights tool, which provides publishers who use Facebook plugins with analytics on how content is performing. Now they can see those analytics in real time

Social Media’s a Murky Area for Alcohol Marketing

Posted on February 10, 2011 by charlene025

The FTC and consumer watchdog groups are looking closely at how marketers of alcohol brands are having on Social Media. Unlike the general rule of TV, whereby 30 percent of the audience is under 21, social media is more challenging….

Benefits include lead generation, awareness-building and thought leadership