IAB: Social media still has a lot of growing up to do

Social media still has a lot of growing up to do, say marketers from both agencies and client-side, of which 3 in 10 say they do not believe social media yet has an important role in the overall marketing function….

….The survey found that, currently, less than half (43%) of social campaigns were integrated into the wider marketing function and more than half of brands never measure social media ROI. Agencies, on the other hand were more likely to measure social ROI with 35% claiming to do so some of the time…..

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Source: BizReport

Social Media Engagement With Brand Content Soared 52% Last Quarter

People engaged with U.S. brand content 52% more often in the first quarter of this year than they did a year ago, and their engagement is growing faster even than the rate at which brands are pumping content out, according to data on 100,000 brands from social-analytics firm Shareablee.

In all, people liked, shared, favorited or commented on brand content across Facebook, Instagram and Twitter nearly 13 billion times in the first quarter alone, and it was people’s engagement rates rather than brands putting out more content that drove most of that big increase.

On Twitter, average posts per brand rose 16%, but average “actions per brand,” such as favorites or retweets, rose at twice that rate – 32%. By far the biggest driver of increased engagement was Instagram, which saw brand fans rise 138%, posts per brand rise 21% and consumer engagement with brand content double to 1.9 million actions per brand – more than 20 times the rate of Twitter and nearly three times the rate of parent Facebook.

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Source: Ad Age

Facebook Promotion: Developing a “Like” Campaign

You have allocated  time, thought and budget to building your Facebook page.  The real work now begins. How do you get “likes”.  Some type of advertising or promotional and tracking efforts are necessary, you can incorporate Facebook’s most recent page changes. In additional to using multiple platforms to boost traffic from your website, twitter, linked-in and other social media sites, you can use Facebook’s platform.  Read More…

Source: Kailia Strong

Is Twitter a time-waste for brands?

Size does not always matter…..

 

Is it more important to have massive amounts of random followers or should Brands look at the value of influencers. A recent Forrester Research report found that Mass Influencers (MI) are the consumers that brands, authors and businesses need to court. The problem? MI’s are hard to find. Only about 16% of the total American online audience are considered Massive Influencer’s. To find these massively influential consumers, the Forrester report indicates that brands need to do a bit more monitoring of social networks and posts about their brand, they need to better segment consumers on their lists of followers and then they need to engage.  Read More….

 

 

 

The State of the Blogosphere 2010

The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full.

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Source: Brian Solis

Twitter plans to launch an advertising platform in about a month

frontpage-birdSource: MediaPost News  Twitter Ad Platform ‘Imminent’ by Laurie Sullivan

Twitter plans to launch an advertising platform in about a month…

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122950

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