Why is an influencer strategy so important?
There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.
Source: Junta42 | Joe Pulizzi
The FTC and consumer watchdog groups are looking closely at how marketers of alcohol brands are having on Social Media. Unlike the general rule of TV, whereby 30 percent of the audience is under 21, social media is more challenging….
Our 2011 content marketing and social media predictions roundup was pretty amazing this year. Well over 150 predictions from more than 100 of the leading marketing thought leaders in the business. Download the Entire Predictions eBook here.
Source: Junta42 |Joe Pulizzi
The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full.
Source: Brian Solis
With the launch of Places, Facebook began allowing businesses to merge their Page with a Place they’ve claimed. While there are some advantages for businesses focusing on generating foot traffic to a single physical location, merging has important disadvantages including lost functionality (at least for now). Here we’ll take a look two of the biggest problems with merged Places/Pages: an unfamiliar interface, and the inability to set the landing tab. Read More….
Source: by Josh Constine
Dear Facebook: You’ve made a confusing mess with Community Pages. If you want businesses to invest in creating Facebook Pages, and to make Facebook a strong part of their online marketing, you need to make the rules clear, and stop changing them every five minutes.
Source: B L Ochman |Adage
Following a solid summer of growth, Facebook is continuing to gain users in the US and around the world in September and October, according to the latest data from most third party web measurement firms. Most showed the company gaining a few million users in the United States, and more abroad. Read more….
Source: Eric Eldon
Law and Disorder | Tech Law and Policy in the Digital Age
If you use Facebook but don’t want your personal information leaked all over the Web, you had better make sure you don’t use any of Facebook’s most popular apps. According to an investigation by the Wall Street Journal, “tens of millions” of apps on Facebook transmit varying amounts of identifying information to their own personal ad servers, even in cases when users’ profiles were set to completely private.
Source: By Jacqui Cheng | ARS
