Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don’t bother to answer queries or complaints on social channels risk turning away consumers for good as new studies from Sitel and Conversocial reveal. Read More…
Source: Biz Report
Upwards of half the American public are now interacting on social networks often, with most having a profile even if they don’t regularly post, tweet or share pictures and videos. Just how big is the social space getting? According to new data from Nielsen Americans spent more than 50 billion minutes in the social space in May 2011.
……Tumblr has tripled its audience from 2010 to 2011
……40% of social networkers access from mobile phones
……Consumers over age 55 are driving social media usage
Source: Biz Report
Marketers are increasing their social media budgets in a bid to get more fans to “Like” them, according to a new poll from Effie Worldwide and Mashable…Over a third (35%) of those polled cited attracting Facebook “Likes” as their main goal this year
Source: Helen Leggatt
You have allocated time, thought and budget to building your Facebook page. The real work now begins. How do you get “likes”. Some type of advertising or promotional and tracking efforts are necessary, you can incorporate Facebook’s most recent page changes. In additional to using multiple platforms to boost traffic from your website, twitter, linked-in and other social media sites, you can use Facebook’s platform. Read More…
Source: Kailia Strong
Social Media allows consumers to be genuine with you about your product or service, how and when do you respond when you get slammed. What’s your course of action….. read more Its not hard to spot a spammer or a troll, but do you delete them or humor them? Click Z wrote “Trolls are Inevitable; Here’s How to Deal With Them
Source: Biz Report | Helen Leggatt
Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey. As marketers find opportunities to build audiences, conversation and conversions with clever cross-promotion between the two mediums, e-mail and social media tactics are becoming increasingly popular and intertwined
Source: Mashable
Facebook has released extensive updates to its Insights tool, which provides publishers who use Facebook plugins with analytics on how content is performing. Now they can see those analytics in real time
Source: Mashable
Why is an influencer strategy so important?
There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.
Source: Junta42 | Joe Pulizzi
