IAB: Social media still has a lot of growing up to do

Social media still has a lot of growing up to do, say marketers from both agencies and client-side, of which 3 in 10 say they do not believe social media yet has an important role in the overall marketing function….

….The survey found that, currently, less than half (43%) of social campaigns were integrated into the wider marketing function and more than half of brands never measure social media ROI. Agencies, on the other hand were more likely to measure social ROI with 35% claiming to do so some of the time…..

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Source: BizReport

Social Media Engagement With Brand Content Soared 52% Last Quarter

People engaged with U.S. brand content 52% more often in the first quarter of this year than they did a year ago, and their engagement is growing faster even than the rate at which brands are pumping content out, according to data on 100,000 brands from social-analytics firm Shareablee.

In all, people liked, shared, favorited or commented on brand content across Facebook, Instagram and Twitter nearly 13 billion times in the first quarter alone, and it was people’s engagement rates rather than brands putting out more content that drove most of that big increase.

On Twitter, average posts per brand rose 16%, but average “actions per brand,” such as favorites or retweets, rose at twice that rate – 32%. By far the biggest driver of increased engagement was Instagram, which saw brand fans rise 138%, posts per brand rise 21% and consumer engagement with brand content double to 1.9 million actions per brand – more than 20 times the rate of Twitter and nearly three times the rate of parent Facebook.

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Source: Ad Age

THE TOP 10 FACEBOOK INSIGHTS AND TACTICS FOR AGILE MARKETING

Poke around your new Facebook Insights. Now, think of how you can use it to make actionable decisions about your campaigns.

“BUT GUYS, THERE ARE *SO* MANY DATA POINTS. I CAN’T POSSIBLY KNOW WHICH ONES I SHOULD ACTUALLY CARE ABOUT.”

That’s where the unfunnel comes in. Here are 10 ways to use Facebook Insights to optimize marketing campaigns, boost your web traffic, increase social engagement and drive results. This list will also help you determine which campaigns aren’t performing so you can stop wasting resources on tactics that aren’t converting. With these tips, we promise you won’t even miss the “People Talking about this” metric.

So let’s do this…

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Source: Joey Barker

Facebook newsfeed CTRs overshadow other ad placements

Is there a difference in click-through rates between Facebook ads in the newsfeed and those placed at the right-hand side? Yes, a massive difference, according to recent insights provided by Adobe.

Adobe’s findings, released ahead of Facebook’s earnings announcement this Wednesday, reveal that newsfeed ads on the social network achieve 14 times the click-through rate of standard right-hand side ads. Furthermore, cost per clicks was comparable Read More…

Source: BizReport | Helen Legatt

Brand Advocates Choose Email Over Social For Referrals

SocialTwist has released the results of a study that spanned 18 months, 119 social marketing campaigns, and 3.2 million participating consumers. Designed to see how consumers interacted with its social referral program and progressed to becoming advocates, the SocialTwist study unearths a few interesting results with potentially broad implications. Perhaps the most interesting of those is that among the consumers who became advocates (by referring products or services to friends), a majority 55.4% chose to use email as their sharing channel, with Facebook following (41.8%) and Twitter (2.6%) mostly ignored. Read More

Source: Marketing Charts

Spruce Media On The State Of Facebook Advertising In The Fourth Quarter Of 2012

Facebook’s fourth-quarter earnings call is set for Jan. 30, but Facebook advertising solutions provider Spruce Media offered its early look at the state of advertising on the social network during the last three months of 2012, and the company was optimistic that the sector will continue to grow. Read More…

Source: AllFacebook

Brands: Why social sharing is more important than ever

As social networks heat up brands are realizing the importance of email in a social strategy. From including social sharing features to offering special deals to social network fans – through email lists – the line between email and social is blurring.

“We always say that email is the largest social network in the world,” said Amber Whiteman, Metia. “Social integration has taken on increased importance for marketing plans in general – not just to email. Email integration with social is simply another way for marketers to integrate their approach. Social media transcends marketing channels.” Read More

Source: Biz Report | Kristina Knight

Studies reveal consequences of ignoring consumers on social media

Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don’t bother to answer queries or complaints on social channels risk turning away consumers for good as new studies from Sitel and Conversocial reveal.  Read More…

Source: Biz Report