It’s not that email open rate isn’t important. It is! No one can redeem your email offers if they don’t open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). A high one, specifically.
Source: HubSpot
Email open rates rose to 23.8% in Q3 2011, representing 7.8% growth from 22% in Q3 2010 and 7.1% growth from 22.2% in Q2 2011, according to] \a December 2011 report from Epsilon and the Email Experience Council. Data from “Q3 2011 Email Trends and Benchmarks” indicates that click-through rates rose to 5.5% from 5.2% in Q2, but remain…..Read More
Source: Marketing Charts
Email marketing providers have spent the last two yearsincorporating social media and the mobile channel into their product line up. Now, one firm, LiveIntent, has turned its attention to another ad channel–display–with its new product, LiveIntent for Publishers, which extends premium display advertising inventory into email newsletters.
Source: Marketingvox
Email marketing touch points range from the welcome email to the “getting-to-know you email” to a graduated series of messages when it appears as though the customer is getting ready to bolt.
In between categories two and three, there is the “thank you email”, not just for purchases but also for other occasions, writes Clickmail Marketing.
Source: Marketing Vox
Simplicity is the word of the decade with many small businesses and yet many advertising platforms make campaign creation anything but simple. Especially in email marketing, simple creation tools are few and far between, and yet with consumers going mobile and accessing email constantly, it is more important than ever to get email ‘right’
From adding rich media to social sharing tools, today’s email campaign isn’t the same as the campaigns of five or ten years ago. Consumers still want specific content and yet that content must serve a purpose other than ‘selling’. I recently chatted with Mad Mimi’s Gary Levitt about trends in the email space.
Source: Kristina Knight
….We all know about CAN-SPAM. We all know about the necessity of working within the opted-in framework so that customers do not need to opt-out in order not to receive unwanted emails. But doing the minimum isn’t enough….
Source: Media Post |eMail Insider
Recent research suggests that brands on Facebook are missing out on the opportunity to collect email addresses from their Page fans. New technology developed by a partnership between Vitrue and MailChimp makes email collection via the social network easy.
Source: BizReport
Companies should consider their e-mail marketing campaigns as a complement to their social media efforts and each channel should be treated individually based on that audience’s needs. Where e-mail evokes trust, relevancy and familiarity, Facebook is about connections, self-expression and entertainment.
Source: Smart Blog on Social Media | Doris Nhan
