….We all know about CAN-SPAM. We all know about the necessity of working within the opted-in framework so that customers do not need to opt-out in order not to receive unwanted emails. But doing the minimum isn’t enough….
Source: Media Post |eMail Insider
Recent research suggests that brands on Facebook are missing out on the opportunity to collect email addresses from their Page fans. New technology developed by a partnership between Vitrue and MailChimp makes email collection via the social network easy.
Source: BizReport
Companies should consider their e-mail marketing campaigns as a complement to their social media efforts and each channel should be treated individually based on that audience’s needs. Where e-mail evokes trust, relevancy and familiarity, Facebook is about connections, self-expression and entertainment.
Source: Smart Blog on Social Media | Doris Nhan
New research from MarketTools, commissioned by Microsoft, found that good old email remains as popular as ever as a communication tool and will remain the dominant channel into the foreseeable future, despite the growth of social and mobile….
They found that, while social media and mobile messaging use is on the increase, email use increased the most.
Almost half (45%) of those surveyed said that their use of email had increased in the past year while 51% said it had remained the same. Very few (4%) said their email use had decreased over the last twelve months
Source: Helen Leggatt“Where should I put the unsubscribe link?” ” Should I use a pre-checked box to increase opt-ins?” “Should I sent email to the addresses we collected via business cards gathered at trade shows three years ago?” Let’s look at the pre-checked box for example….
Source: Loren McDonald
Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey. As marketers find opportunities to build audiences, conversation and conversions with clever cross-promotion between the two mediums, e-mail and social media tactics are becoming increasingly popular and intertwined
Source: Mashable
While some experts believe that asking for a referral should take place face-to-face, email marketing is a very effective channel for WOM. There are a few things to keep in mind when adding WOM to email campaigns:
Source: email Insider | Neil Berman
Source: BizReport | Helen Leggatt
