Cart abandonment rates lower for charities than other sectors

Charity websites have far lower rates of cart abandonment than those in other sectors, according to new research released by ecommerce platform provider Ve Interactive, along with higher rates of triggering transaction completion via email.

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Source: Biz Report

Brands: You have one minute to make a loyal customer

Good news for brands: In just over one minute (73 seconds) you can build loyalty from a customer. On the negative side, brands can also lose customer loyalty in the same amount of time. According to new data out from LivePerson 74% of US consumers are more likely to become a loyal brand buyer if they receive human assistance/input with questions and issues. Read More >….

Source: Kristina Knight|BizReport

Elance: Remote hiring sees 60% jump

The trend of working away from the office isn’t going away. That’s the big takeaway from a new, global report, out from Elance. According to the report freelancers report being ‘happier’ when working outside an office, compared to when they worked at an office. That increase in happiness may be linked to their bigger wallets – 68% report earning more as a freelancer than when employed full-time..Read More

Source: BizReport

Is Snapchat the Next Frontier for Marketers?

In what may be a first for the platform, a New York frozen yogurt chain is leveraging Snapchat for a promotion that presents users with a coupon that self-destructs within 10 seconds.

The idea came about when the chain — 16 Handles — noted that a lot of its young users were using their Snapchat handles to interact on social media. The program works like this: If you snap a pic of you or your friends at a 16Handles location tasting one of their flavors, you can send it to Love16Handles on Snapchat. In return, you’ll get a coupon for anywhere from 16% to 100% off on your purchase. You have 10 seconds to let the cashier scan the coupon, though. Read More….

Source: Todd Wasserman | Mashable

Brands: Why social sharing is more important than ever

As social networks heat up brands are realizing the importance of email in a social strategy. From including social sharing features to offering special deals to social network fans – through email lists – the line between email and social is blurring.

“We always say that email is the largest social network in the world,” said Amber Whiteman, Metia. “Social integration has taken on increased importance for marketing plans in general – not just to email. Email integration with social is simply another way for marketers to integrate their approach. Social media transcends marketing channels.” Read More

Source: Biz Report | Kristina Knight

How long does it usually take you to respond to a customer complaint made via a social channel?

Social customer service is alive and well, based on the results from this week’s poll, with 83% of respondents saying they answer customer complaints via social channels in less than six hours. At first these poll results surprised me –  83% under six hours was much higher than I expected. Though upon some reflection (realizing it is 2012), and how quickly negative customer feedback can spread across the web, (think United Breaks Guitars), these results actually sound appropriate and right in line with becoming a social business.
Source: Smart Blogs | Jeremy Victor

5 Content Strategies for Boring Brands

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin

The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not….read more

By PATRICIA REDSICKER