“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin
The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not….read more
It’s tempting to believe that any website can become a perpetual motion machine of profit. But before you start one, invest in one or go to work for one, a few things to ask. Read More….
Source: Seth Godin
Our 2011 content marketing and social media predictions roundup was pretty amazing this year. Well over 150 predictions from more than 100 of the leading marketing thought leaders in the business. Download the Entire Predictions eBook here.
Source: Junta42 |Joe Pulizzi
…Based on the Subscribers, Fans, and Followers research I have been engaged in over the past several months, looking at the differences in how consumers want to engage with brands through these three channels, I believe this is a potentially serious mistake…(full article)
After becoming an email subscriber, 27% of consumers say they are more likely to purchase from a brand and another 41% are neutral, which I’ve interpreted as they may or may not be willing to purchase more. Giving the benefit of the doubt, let’s say 68% may be influenced to purchase MORE after becoming a subscriber.
After becoming a Facebook Fan, 17% are more likely to purchase, with another 34% on the fence. In total, 51% may be influenced to purchase MORE after becoming a Fan on Facebook.
After following a brand on Twitter, 37% say they are more likely to purchase, with another 31% on the fence. Like email, 68% may be MORE likely to purchase after becoming a follower.
http://blog.junta42.com/content_marketing_blog/2010/03/the-two-most-important…
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