Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don’t bother to answer queries or complaints on social channels risk turning away consumers for good as new studies from Sitel and Conversocial reveal. Read More…
Source: Biz Report
Email open rates rose to 23.8% in Q3 2011, representing 7.8% growth from 22% in Q3 2010 and 7.1% growth from 22.2% in Q2 2011, according to] \a December 2011 report from Epsilon and the Email Experience Council. Data from “Q3 2011 Email Trends and Benchmarks” indicates that click-through rates rose to 5.5% from 5.2% in Q2, but remain…..Read More
Source: Marketing Charts
Email marketing touch points range from the welcome email to the “getting-to-know you email” to a graduated series of messages when it appears as though the customer is getting ready to bolt.
In between categories two and three, there is the “thank you email”, not just for purchases but also for other occasions, writes Clickmail Marketing.
Source: Marketing Vox
Wealthy social media users aren’t following brands to get discounts and coupons. A new survey from The Affluence Collaborative found those who pull in serious salaries follow a brand on social media because they like it.
However, The Affluent Collaborative‘s survey, reported by eMarketer titled Why Do Affluent Consumers Connect with Brands on Social Networks found that those earning higher salaries, over $200k a year or more, are more likely to follow a brand on social media out of loyalty – a compliment to those brands.
Less than a third (29%) of those earning $500k or more followed a brand for deals and discounts instead citing “I love the brand and want to follow it” (52.%) as their main motivator...Read More
Long standing, trusting relationships as a philosophy .…read more
Source: Seth Godin
