Survey indicates slow decline in personal blogs as bloggers become more client-focused

A survey by Orbit Media Studios has found that blogging is moving away from being a hobby and becoming more of a profession as more bloggers write for clients rather than themselves.survey of more than 1,000 bloggers seems to indicate a slow decline in personal blogs. Instead, bloggers are now more client-focused and some are now spending longer – up to six hours – writing one post which is generally longer (c. 1,500 words) and more comprehensive.

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Source: BizReport

5 Content Strategies for Boring Brands

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin

The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not….read more

By PATRICIA REDSICKER

10 Steps to Finding the Influencers in Your Market

Why is an influencer strategy so important?

  1. It can help drive your social media execution.
  2. It can be a core part of your search engine optimization strategy.
  3. Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field.

There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.

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Source: Junta42 | Joe Pulizzi

How Twitter is Changing: A new study reveals Twitter’s new direction

Twitter reportedly attracted more than 100 million users in 2010. While it’s not quite the size of Facebook, which currently serves as the digital residence of 500 million users, it’s impact on media, culture and society is profound.  Compare the growth from 2009 to 2010 with the charts….Read More…

Source: Brian Solis

The State of the Blogosphere 2010

The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full.

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Source: Brian Solis

Everything You Ever Wanted to Know About The Blogosphere in One Handy Diagram

http://thenextweb.com/socialmedia/2010/02/23/wanted-blogospher-handy-diagram/

Interesting facts via this wonderful infographic from Intact:

  • 133,000,000 million blogs
  • 35% of Journalists are now Bloggers
  • 48% of Bloggers are in the US
  • 66% of bloggers are males
  • 1/4 earn $100k+ a year
  • Aside from “personal musings”, technology bloggers are the most prominent
  • 75% of bloggers are college graduates
  Via: Intac
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Based in London, Zee is Editor in Chief of The Next Web.Follow him on Twitter and Facebook.

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