There’s no shortage of discussions today about Millennials, particularly when the conversation topic pertains to technology. But there’s more—much more—to this young consumer group. In fact, now that everyone of this generation is of legal drinking age (LDA), retailers, restaurants and manufacturers have a new and powerful customer that they must get to know—one that now accounts for 24% of the U.S. population.

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FTC to Provide Test of Industry Control of Online Marketing

In its forthcoming review of alcohol advertising self-regulation, the Federal Trade Commission will look at digital and social media for the first time. Ben Cooper believes that, in spite of the industry expanding its codes to cover these media, the review may shine a spotlight on an area of particular sensitivity for the alcohol sector. Read more…

Source: just-drinks

Social Media’s a Murky Area for Alcohol Marketing

The FTC and consumer watchdog groups are looking closely at how marketers of alcohol brands are having on Social Media. Unlike the general rule of TV, whereby 30 percent of the audience is under 21, social media is more challenging….

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