In its forthcoming review of alcohol advertising self-regulation, the Federal Trade Commission will look at digital and social media for the first time. Ben Cooper believes that, in spite of the industry expanding its codes to cover these media, the review may shine a spotlight on an area of particular sensitivity for the alcohol sector. Read more…
Charity Drinkaware has launched an app that helps drinkers monitor their alcohol intake and drink sensibly.
Source: Brand Republic | Ed Owen
The FTC and consumer watchdog groups are looking closely at how marketers of alcohol brands are having on Social Media. Unlike the general rule of TV, whereby 30 percent of the audience is under 21, social media is more challenging….