Macallan’s Twitterific Scotch Tasting…
Source: posted on FaceBook on June 11 by BFGcom.com
www.notcot.com
notcot in food+drink - 06.11.09 - 1 Notes
Macallan’s Twitterific Scotch Tasting…
Some of the most impressive content and marketing campaigns happen when there is a synergy between the online and offline worlds. Last night, Macallan brought an online/offline approach to the Twittersphere, with a scotch tasting event taking place at eighty one in New York City. Macallan brand ambassador Graeme Russell hosted the event that also featured food pairings and live Tweets all night with the #Macallan hashtag.
For those not attending the event in person, they were able to follow and take part in the tasting, virtually, via Twitter using the corresponding hashtag.
Read the entire article here: http://www.notcot.com/archives/2009/06/macallan_twitte.php
I’m learning to love twitter… at first it drove me insane, but now it connects me with incredible new people… and its been intriguing to see what people and brands are doing with it… latest fascinating (and seemingly awesomely successful) experiment comes from Macallan. Granted i’m biased, Macallan 18yr has been my favorite go to for a few years now (while cocktails are fun, its my default if available)… but what they set up is really pretty fun! Here’s the setup: Macallan’s brand ambassador @livingthedram (Graeme Russell) teamed up with the Michelin-starred chef Ed Brown of Eighty One in NY for the ultimate Macallan Tasting ~ all live tweeted and projected on the wall!!! And while i nearly moved my flight to make the dinner ~ but being twitter and all, they were kind enough to send samples over for me to taste along with them! Unfortunately my timing still sucked a little, but first thing i did when i got home was grab some food, and start catching up on the #macallan tweets - and taste along with them!…….
This entry was posted on Friday, June 12th, 2009 at 10:04 am and is filed under Uncategorized.