11 Sure Fire Ways to Increase Email Click Through Rates
It's not that email open rate isn't important. It is! No one can redeem your email offers if they don't open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). A high one, specifically.
Source: HubSpot
Q3 Email Open Rates Rise 8% Y-O-Y
Email open rates rose to 23.8% in Q3 2011, representing 7.8% growth from 22% in Q3 2010 and 7.1% growth from 22.2% in Q2 2011, according to] \a December 2011 report from Epsilon and the Email Experience Council. Data from "Q3 2011 Email Trends and Benchmarks" indicates that click-through rates rose to 5.5% from 5.2% in Q2, but remain.....Read More
Source: Marketing Charts
Email Marketing Company Adds Display to the Mix
Email marketing providers have spent the last two yearsincorporating social media and the mobile channel into their product line up. Now, one firm, LiveIntent, has turned its attention to another ad channel–display–with its new product, LiveIntent for Publishers, which extends premium display advertising inventory into email newsletters.
Source: Marketingvox
Thankful for that Online Sale? Or Just Thankful for Your Customer in General? Send an Email Saying So
Email marketing touch points range from the welcome email to the "getting-to-know you email" to a graduated series of messages when it appears as though the customer is getting ready to bolt.
In between categories two and three, there is the "thank you email", not just for purchases but also for other occasions, writes Clickmail Marketing.
Source: Marketing Vox
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