Brands: Why social sharing is more important than ever

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As social networks heat up brands are realizing the importance of email in a social strategy. From including social sharing features to offering special deals to social network fans – through email lists – the line between email and social is blurring.

“We always say that email is the largest social network in the world,” said Amber Whiteman, Metia. “Social integration has taken on increased importance for marketing plans in general – not just to email. Email integration with social is simply another way for marketers to integrate their approach. Social media transcends marketing channels.” Read More

Source: Biz Report | Kristina Knight

11 Sure Fire Ways to Increase Email Click Through Rates

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It’s not that email open rate isn’t important. It is! No one can redeem your email offers if they don’t open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). A high one, specifically.

Source: HubSpot

Studies reveal consequences of ignoring consumers on social media

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Recent studies have shown that consumers are turning to social media for their customer services requirements. Those companies or brands that don’t bother to answer queries or complaints on social channels risk turning away consumers for good as new studies from Sitel and Conversocial reveal.  Read More…

Source: Biz Report

 

How long does it usually take you to respond to a customer complaint made via a social channel?

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Social customer service is alive and well, based on the results from this week’s poll, with 83% of respondents saying they answer customer complaints via social channels in less than six hours. At first these poll results surprised me –  83% under six hours was much higher than I expected. Though upon some reflection (realizing it is 2012), and how quickly negative customer feedback can spread across the web, (think United Breaks Guitars), these results actually sound appropriate and right in line with becoming a social business.
Source: Smart Blogs | Jeremy Victor

5 Content Strategies for Boring Brands

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“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin

The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not….read more

By PATRICIA REDSICKER

More B2B Marketers Embrace Social Media Efforts

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Benefits include lead generation, awareness-building and thought leadership

More business-to-business companies are using social media as part of their marketing mix. Some have found that sites for professional networking, like LinkedIn, are an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter and YouTube, are helping B2B firms reach customers in new ways…

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Source: eMarketer

Email Marketing Company Adds Display to the Mix

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Email marketing providers have spent the last two yearsincorporating social media and the mobile channel into their product line up. Now, one firm, LiveIntent, has turned its attention to another ad channel–display–with its  new product, LiveIntent for Publishers, which extends premium display advertising inventory into email newsletters.

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Source: Marketingvox